Absolut Vodka comes out in support of LGBT rights and launches a new bottle with no label or logo.   The metaphor is further emphasized in the company’s slogan: “In An ABSOLUT World, There Are No Labels.”  Through this new initiative, the brand is challenging labels and prejudice to make the world more diverse, vibrant and respectful. A naked bottle, no label, tons of attitude. The bottle is only available for purchase at the Parisian boutique Colette, but hopefully these will make their way stateside soon!  Thanks to A.J.G.for this news!

Check it out here: http://www.absolut.com/nolabel/press

Will this make the LGBT community more brand loyal to Absolut?  Thoughts?