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Posts Tagged ‘vodka’

November 11th, 2009 - 9:57 am § in News

Absolut-ly No Label!

Absolut Vodka comes out in support of LGBT rights and launches a new bottle with no label or logo.   The metaphor is further emphasized in the company’s slogan: “In An ABSOLUT World, There Are No Labels.”  Through this new initiative, the brand is challenging labels and prejudice to make th[...]